| Job specification: |
- In a joint research project sponsored by TKI Agri & Food (AF18060) in collaboration with leading Dutch retailers and the Marketing department of University of Groningen, Wageningen University offers a PhD position on the behavioral aspects of information transparency and actionability of in-store interventions.
- The aim of the research project is to fundamentally understand consumers’ (non-) use of information and to apply and validate those insights to build and test consumer-relevant decision support systems (ranging from information salience and transparency to hand-held information and decision tools) that can overcome the neglect of societally relevant information at point of purchase.
- A successfully completed MSc degree related to behavioral aspects of consumer decision making (please add exam scores and list of relevant courses) is required. Experience in retail choice environment is an advantage.
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